CCTV Focuses On Donghai County Handmade Press On Nails

This afternoon (June 11).
CCTV "Zhengdian Finance" reported
Jiangsu Donghai:
The sales of press on nails are booming, and the production base is busy

 

 

Follow the CCTV lens

Let's take a look

 

 

In the packaging room of this press on nails company in Donghai County, Lianyungang, Jiangsu, e-commerce anchors are busy live broadcasting.

 

E-commerce anchor Yan Xu

 

"At present, a live broadcast lasts about two hours, and the single shipment is 3,000 to 4,000 pieces."

 

 

Since late May, Donghai County has produced 400,000 pairs of handmade press on nails every day, of which many products have gone global with the help of cross-border e-commerce. Front-end sales are booming, and back-end production is busier. In this nail manufacturer, I saw the nail artist holding a pair of nail pieces in his hand, first polishing and then painting the line, and finally inlaid with rhinestones and accessories, an employee can make 40, 50 to 100 pairs of handmade nails a day according to different levels of proficiency.

 

 

Like this press on nail production base, at present, has spread all over Donghai County and the surrounding major towns, and other beauty products, the press on  nail market also has a clear grade division, the mass production of ordinary press on nails profit may only be 5%, but high-end press on nails, often designed by professional artists according to customer needs, exquisite materials, meticulous crafting, longer customization cycle, the price will be higher, a pair of up to more than 1,000 yuan.

 

Han Qiuchen, general manager of a beauty company in Donghai County

 

"This product is our integration of the cultural theme of Journey to the West and handmade press on nails, promoting the integration of local cultural tourism and products, and allowing traditional culture to be displayed more flexibly."