Donghai Handmade Press On Nails: A Fashion Journey From Niche To Mainstream

Hello everyone!
I am your old friend, and today I will share with you a man from northern Jiangsu who sells nail art.

 

 

In Donghai County, Lianyungang City, Jiangsu Province, there is a place called "Wear Nail Street", which is the largest press on nail production base in the country. Li Zhifu, a young man born in 1994, has created his own business legend here.

 

 

In just three years, Li Zhifu's nail wearing business has expanded from one store to 18 stores, and his success is not accidental. Donghai County's rich crystal resources and developed e-commerce genes provide him with unique conditions. Here, he keenly grasped the business opportunities in the wearable nail market, seized the market opportunities, and became a leader in the industry.

 

Donghai County's wearable nail industry belt is rising rapidly, attracting a large number of anchors and dealers to choose products. The handmade nail industry here is well developed, involving a variety of raw materials such as white decks, gels and accessories. In such a short period of time, Donghai has formed a complete industrial chain, which benefits from the wisdom and experience of local entrepreneurs.

 

 

Li Zhifu's success lies not only in his business acumen, but also in his innovative spirit and management ability. The 85 sites he works with are spread across townships and towns, each of which can design its own styles and produce them exclusively, a model that inspires creativity and productivity. At the same time, he also provides employment opportunities for local mothers, so that they can take care of their families while earning income through piece-rate fees.

 

 

For Li Zhifu, buying Bentley is not to show off, but to enhance its presence in the eyes of customers. He used this high-profile approach against high-profile competitors to show his strength and confidence. His success also proves that in this era of rapid development, as long as you have a keen market insight and innovative spirit, you can stand out in a highly competitive market.

 

 

However, Donghai's wearable armor industry is not just satisfied with the status quo. Han Qiuchen, another "post-90s" entrepreneur, saw the potential of the wearable nail market, registered his own wearable nail brand Tuwen, and obtained an angel round of financing. Unlike Li Zhifu, Han Qiuchen wants to be an influential high-end wearable nail brand, and he hopes to create a high-end brand that can represent China through his own efforts.

 

 

In order to achieve this goal, Han Qiuchen is ready to spend half a year preparing for his brand to go to the market. He has assembled a professional team, recruited professional designers, and adopted the employee management style of a modern enterprise. He believes that only through continuous innovation and improving product quality can we gain a foothold in the market.

 

 

Zhang Qibing, secretary of the Donghai County Party Committee, said that Donghai has a good foundation for the development of e-commerce, with 150,000 e-commerce employees. Wearable nails have gradually become a new growth pole for the economic development of the East China Sea, and Donghai is promoting the tripartite linkage of policies, platforms and enterprises to form an agglomeration effect, and take the lead in starting the standardization of the wearable nail industry to further enhance the level of industrial development.

 

 

In this era full of opportunities and challenges, the entrepreneurs of Donghai have created one miracle after another with their wisdom and courage. They turned "small business" into "big business" and "small commodities" into "big market", polishing the most solid background color in the county's economic development.