The 100 Billion Business On The Press On Nail Was Seized By The Women in This Small County

The 100 Billion Business on the Press on Nail Was Seized by the Women in This Small County

 

In recent years, the topic of "manicure" has always sparked heated discussions on the Internet.

 

With the development of the appearance economy, Chinese female consumers are spending more and more on their fingertips.

Data shows that the scale of China's manicure market in 2021 is 185.48 billion yuan, a year-on-year increase of 25.3%. It is expected that the market size will reach 266.25 billion yuan in 2027. In addition, the number of branded nail salons has skyrocketed, and the industry has become mature and professional.

 

The market has used manicure and housing prices as a measure. The area of ten fingernails is about one thousandth of a square meter. If a single manicure costs 127 yuan, it is converted to 120,000 yuan/㎡, which is comparable to the housing prices in the core areas of first-tier cities.

 

 

However, in an inconspicuous small Chinese county-Donghai County, Lianyungang City, Jiangsu Province, it is operating a global press on nails business and grasping the aesthetics of European and American girls.

 

As the "World Crystal Capital", Donghai County has a strong business sensitivity and innovative spirit. They are good at finding business opportunities and seizing live broadcast opportunities.

 

At present, Donghai County's handmade press on nails are one of the largest markets in the country, with about 400,000 pairs of finished press on nails produced daily, more than 300,000 pairs sold by e-commerce, and an annual sales volume of 2.5 billion yuan.

Taking the press on nails that are popular in the US market as an example, the price of purchasing a pair of press on nails is about RMB 5, plus logistics costs, the cost is about RMB 10 (about US$1.4). On the Amazon platform, the price of a pair of press on nails can reach US$5 to US$19, and the profit of some products exceeds US$10.

 

An important reason for the popularity of press on nails in Donghai County is that compared with the loss of hiring a manicurist to make ugly nails, press on nails can be called the king of cost-effectiveness. Press on nails are low in price, have many styles, are easy to operate, and can be worn repeatedly.

 

Press on nails in Donghai have not formed a landmark building like Crystal, but they still bring some changes.

 

For example, Beichen Road in Donghai, where merchants originally had a deserted business, many bosses tried to make press on nails, and since then, a street of press on nails has been formed, which has become lively.

 

Source URL: https://news.southcn.com/node_64549305f1/1ef6c24215.shtml